{"id":4729,"date":"2025-09-03T05:48:23","date_gmt":"2025-09-03T05:48:23","guid":{"rendered":"https:\/\/p2ptec.com\/?page_id=4729"},"modified":"2025-09-03T05:56:09","modified_gmt":"2025-09-03T05:56:09","slug":"bertazzoni","status":"publish","type":"page","link":"https:\/\/p2ptec.com\/pt\/cases\/bertazzoni\/","title":{"rendered":"BERTAZZONI"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4729\" class=\"elementor elementor-4729\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-998e8d8 e-flex e-con-boxed e-con e-parent\" data-id=\"998e8d8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7670a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a7670a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BERTAZZONI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c727554 e-flex e-con-boxed e-con e-parent\" data-id=\"c727554\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45c0fb7 e-con-full e-flex e-con e-child\" data-id=\"45c0fb7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8303e20 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8303e20\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Desafios: Abertura de mercado e expans\u00e3o da marca italiana de eletrodom\u00e9sticos Bertazzoni<\/span><\/p><p><span style=\"font-weight: 400;\">Solu\u00e7\u00f5es: Marca italiana de eletrodom\u00e9sticos premium, reconhecida por suas avan\u00e7adas t\u00e9cnicas de fabrica\u00e7\u00e3o e design charmoso, oferecendo produtos de alta qualidade e alto desempenho. Somos respons\u00e1veis \u200b\u200bpelo planejamento e gest\u00e3o de marketing da marca, incluindo a cria\u00e7\u00e3o e a divulga\u00e7\u00e3o de materiais de comunica\u00e7\u00e3o em todos os canais de m\u00eddia h\u00e1 mais de 13 anos. Desenvolvemos o relacionamento da marca com o mercado (arquitetos, varejistas e consumidores), incluindo posicionamento estrat\u00e9gico, identidade visual, publicidade, cat\u00e1logos, sites, posts e comunica\u00e7\u00e3o que refletem a singularidade da marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8878989 e-con-full e-flex e-con e-child\" data-id=\"8878989\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d6ebf7 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"8d6ebf7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26f15a8 elementor-widget elementor-widget-heading\" data-id=\"26f15a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vamos Construir Algo Extraordin\u00e1rio\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fb660 elementor-widget elementor-widget-heading\" data-id=\"a8fb660\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o importa se voc\u00ea est\u00e1 come\u00e7ando do zero ou expandindo um produto existente, a P2P Tech est\u00e1 pronta para entregar.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fa9b8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"14fa9b8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=5541999858500&#038;text\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agende uma liga\u00e7\u00e3o gratuita hoje mesmo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82297c1 e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"82297c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50b9b49 elementor-widget elementor-widget-heading\" data-id=\"50b9b49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vamos Construir Algo Extraordin\u00e1rio\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19bc60 elementor-widget elementor-widget-heading\" data-id=\"d19bc60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e3o importa se voc\u00ea est\u00e1 come\u00e7ando do zero ou expandindo um produto existente, a P2P Tech est\u00e1 pronta para entregar.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91abe5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a91abe5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=5541999858500&#038;text\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agende uma liga\u00e7\u00e3o gratuita hoje mesmo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BERTAZZONI Challenges: Market opening and expansion for the Italian home appliance brand Bertazzoni Solutions: Italian premium home appliance brand, recognized for its advanced manufacturing techniques and charming design, offering high-quality, high-performance products. We have been responsible for marketing planning and management for the brand, including the creation and dissemination of communication materials across all media [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":4530,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4729","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/pages\/4729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/comments?post=4729"}],"version-history":[{"count":4,"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/pages\/4729\/revisions"}],"predecessor-version":[{"id":4745,"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/pages\/4729\/revisions\/4745"}],"up":[{"embeddable":true,"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/pages\/4530"}],"wp:attachment":[{"href":"https:\/\/p2ptec.com\/pt\/wp-json\/wp\/v2\/media?parent=4729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}